Fractional CMOVP Marketing / CMOMarketing Systems Executive
Twenty years leading marketing, content, and production teams, most recently as the strategist behind an $800M voter-approved bond campaign. Available as a full-time marketing executive, remote only, or as your Fractional CMO, backed by an AI-powered team and a track record across civic, beauty, wellness, and entertainment brands.
Sean A. Russell is a marketing and media executive with twenty years building brand, content, and operations systems from the ground up, most recently as the strategist behind an $800M voter-approved bond campaign for the sixth-largest school district in the United States.
He is the founder and CEO of Lesaruss Inc., a media and marketing company he has led since 2007, and the architect of LESARUSS, an AI-powered production system that lets a small team run a full marketing department for organizations of any size.
As District Webmaster for Broward County Public Schools, Sean led the year-long integrated campaign behind an $800,000,000 voter-approved bond, serving as Lead Webmaster, video producer, and web migration lead across 75 departments and 200+ schools.
His client work spans industries: growing LashMakers, a global beauty brand, from $167K to $262K+ in quarterly revenue, a 10.16x return on ad spend; taking Balance for Life Florida, a wellness retreat, from $12.9K to $107K in quarterly revenue, 730% growth; and building South Florida's largest Vegan community and media channel over 10+ years.
Sean is available for full-time executive marketing roles, remote only, or as a Fractional CMO: he becomes an organization's chief marketing officer, running its full stack of content, brand, and campaigns on LESARUSS's AI-powered systems, backed by community managers who handle the human side of every relationship. The model is built to scale: as client organizations grow, so does the team behind them, coordinators and additional CMOs brought on as needed, all compounding off the same body of case studies and best practices.
BASED IN
Remote Only, Available Worldwide
Based in Orlando, FL
DISCIPLINES
Marketing Strategy
Content & Brand Systems
Paid Media & SEO
Email & CRM
AI-Driven Operations
Team & Community Building
AVAILABLE FOR
Full-Time CMO / VP Marketing
Fractional CMO Engagements
Marketing Systems Consulting
Board / Advisory Roles
EDUCATION
B.S., Television Production
Florida International University
WHY THIS WORKS
What You're Getting
Tap any card to see why Sean brings something most marketing hires can't offer.
Systems ThinkerTAP
Why It Works
Systems Thinker
Sean doesn't just run campaigns, he builds the infrastructure that runs them. Every engagement becomes a repeatable system: less management overhead, faster iteration, and marketing that keeps compounding after the first quarter.
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AI-Powered, Human-BackedTAP
Why It Works
AI-Powered, Human-Backed
The Fractional CMO model runs on LESARUSS: AI executing against Sean's best practices and case studies, with community managers handling the relationships and judgment calls that need a human. It feels like a full internal team, not a subcontractor.
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Proven at ScaleTAP
Why It Works
Proven at Scale
From an $800M voter-approved bond campaign to a 10.16x return on ad spend for a global beauty brand, Sean's work is judged on delivered numbers, not activity. Twenty years, real budgets, real results.
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Cross-Industry RangeTAP
Why It Works
Cross-Industry Range
Civic and government, beauty and eCommerce, wellness and hospitality, entertainment and nonprofit: Sean has run marketing for all of them. That range means faster ramp-up and best practices that cross-pollinate instead of staying siloed.
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Remote-Native OperatorTAP
Why It Works
Remote-Native Operator
Sean has built and scaled brands to $800M-scale outcomes without needing to be in one office. Every engagement is run remotely, with the same rigor and availability as an in-house hire, minus the commute and the overhead.
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Built to ScaleTAP
Why It Works
Built to Scale
This isn't one person juggling clients. It's a system: Sean today, coordinators and additional CMOs as client volume grows, all trained on the same playbooks and case studies. An organization gets senior-level marketing leadership without needing to build it themselves.
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SELECTED RESULTS
Projects That Prove It
Tap any card to see the details behind the work.
LashMakersTAP
Case Study · Beauty / Global Brand
LashMakers
A global beauty brand with real demand and a scattered marketing system. Sean rebuilt the ad, email, and SEO funnel end to end, growing quarterly revenue from $167K to $262K+, a 10.16x return on ad spend.
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Balance for Life FloridaTAP
Case Study · Wellness Retreat
Balance for Life Florida
A wellness retreat with no digital growth system. Sean built its first one from scratch, taking quarterly revenue from $12.9K to $107K, 730% growth and 6x bookings.
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Broward County Public SchoolsTAP
Case Study · K-12 / Civic, 250K+ Students
Broward County Public Schools
As District Webmaster for the sixth-largest school district in the U.S., Sean led the year-long integrated campaign behind an $800,000,000 voter-approved bond, across 75 departments and 200+ schools.
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LESARUSSTAP
Case Study · The System
LESARUSS
The operating system behind all of it: an AI-powered production company Sean founded and built, designed to let a small team run marketing at enterprise scale for organizations of any size.
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EXPERIENCE
TWO DECADES
Built Over Time
LATE 90s
Professional Before Graduation
Before finishing high school, Sean was already working as a webmaster and a junior reporter, early credentials in digital communication and systems management before most people had built a website.
2000s
Community + Systems
Founded Anime3000 and early digital communities. Learned audience architecture, and how to turn a small team into a channel that could compete with much bigger media budgets.
2010s
Marketing at Institutional Scale
Led marketing and communications for Broward County Public Schools, including the campaign behind an $800M voter-approved bond. Launched Vegans Explore and SoFlo Vegans.
2020s
The System, Productized
Founded LESARUSS, an AI-powered marketing operating system. Delivered double-digit ROAS for beauty and wellness clients. Now building the Fractional CMO model that scales the same results to any organization.
SKILLS
EDUCATION + EXPERTISE
The Range Behind the Work
Formal training, deep industry fluency, and hands-on execution across more disciplines than most marketing hires bring. Tap any card.
Formally TrainedTAP
Foundation
Formally Trained
Four years studying TV Production, Web Development, and Graphic Design at a magnet school, followed by a degree in Television Production from Florida International University. Twenty years applying that formal training to brand, content, and marketing systems at every scale.
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Industry ExpertiseTAP
Years Active by Industry
Industry Expertise
Education & Civic16 yrs
Entertainment & Media12 yrs
Community & Nonprofit10 yrs
Beauty & Wellness2 yrs
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Full-Stack MarketerTAP
Disciplines
Full-Stack Marketer
Paid Media & Performance
Email & CRM Automation
SEO & Content Strategy
Brand & Systems Design
AI-Driven Operations
Community Management
Event & Campaign Production
Web & Platform Migration
Video Production
Public Speaking
Crisis Communications
Team Building
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CONNECTED TO
Miami MarlinsFlorida International UniversitySoFlo VegansAnime3000
PRESS
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